Vertical Integration
The degree to which a firm has decided to directly produce multiple value-adding stages, from raw material to the sale of the product to the ultimate consumer. The more steps in the sequence, the greater the vertical integration. A manufacturer that decides to begin producing parts, components, and materials that it normally purchases is said to be backward integrated. Likewise, a manufacturer that decides to take over distribution and perhaps sale to the ultimate consumer is said to be forward integrated.
Related Links
Vertical integration
Vertical Integration
Vertical Integration: Definition, Examples, Pros, Cons
When and when not to vertically integrate – McKinsey
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