Distribution Channel Management
The organizational and pipeline strategy for getting products to customers. Direct channels involve company sales forces, facilities, and/or direct shipments to customers; indirect channels involve the use of wholesalers, distributors, and/or other parties to supply the products to customers. Many companies use both strategies, depending on markets and effectiveness.
Related Links
Distribution: Channels and Logistics
The role of logistics in the distribution channel – SCM Concept
Related Videos

Marketing: Channels of Distribution

What are distribution channels?

Management of Distribution channel - Distribution channel management
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Marketing: Channels of Distribution
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What are distribution channels?
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Management of Distribution channel - Distribution channel management