1. ATA is the abbreviation for Air Transport Association. The association was founded in January 15, 1919 by industry pioneers to create a common framework of communication between air carriers. Since then, they have evolved into an influential trade organization with nearly 300 members who either owns, manages or operates international airlines. As stated on their official website , air transportation gives shippers easy access to world markets and potentially lower costs per pound/unit than other modes such as land and ocean. This translates directly to cost efficiency for you as a consumer because it drives prices down . It should be noted that “the association also facilitates the development of new services and conveniences for both passengers and shippers.”
  2. It is also an abbreviation for American Trucking Associations. This association was founded in 1930. It is considered an “umbrella” for the trucking industry with 450 members, including truck manufacturers, distributors and retailers, suppliers to the trucking industry; technology companies; financial institutions; insurance providers; local, state and federal governments; academic institutions; and consultants and law firms. Their board of directors include 20 chief executive officers who serve on a voluntary basis.
  3. ATA also stands for “Actual time of arrival” which is a metric used in supply chain management to measure the time it takes for a product to travel from its starting location, ending at your doorstep. In this case, ATA can be equated as distance/time which essentially tells you how far away a product is from where you are.

Actual time of arrival

A product’s ATA is the amount of time that has elapsed since the product began its journey until it reaches your location.  It can be expressed in hours (h), minutes (m) and seconds (s). For example, if a product’s journey lasts for 5 days, 14 hours, 2 minutes and 40 seconds then its “ATA” would be 5d14h2m40s .

This metric is especially useful for when you place an urgent order to receive goods within a short period of time; ATA tells you how close the product is in proximity to your location.

ATA is typically measured through the use of shipment tracking software. Shipment tracking software provides you with detailed information regarding a product’s ATA , including its origin, destination, carrier type and current location.   

Here are some additional facts about ATA: 

      – The lower the number of hours, minutes and seconds, the better

– Shipping times are affected by weather conditions/road traffic/local circumstances

– If goods are being transported via airplane then it will take longer for your products to arrive at their intended destination

– In an ideal world, if a product took one hour to move from point A to B then it should also take one hour from B to C

How Does This Relate To Logistics?

ATA is very useful for companies to use when organising their supply chain. This is because ATA can be used to determine the best routes for products/goods to travel along in the shortest possible time. Furthermore, ATA can also be utilised by shippers and shipping lines to determine which mode of transportation will expedite the arrival of a product at its intended destination. In other words, ATA gives shipping companies an idea on how quickly they need to deliver your order otherwise it may miss the delivery date you specified.   

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